Ketto Fitz · Product film · 2025

A little drop. A fresh story.

A product film combining client-supplied live action with AI-assisted motion and product imagery.

Press play to watch with sound. 0:30 · Watch on Behance ↗

Client / context
Ketto Fitz
My contribution
Motion direction, animation, compositing & edit
Year
2025

The project

From an idea
to the final piece.

Original project on Behance ↗

The brief

Introduce Ketto Fitz Stevia Drop through a clean, health-forward product story. The film combines studio model footage supplied by the client with product hero shots and motion.

Model footage was supplied by the client’s studio. Animation, transitions, product shots and finishing are credited to Ketan in the original project.

01 / Find the rhythm

Scene prompts and boards defined the opening tease, reveal and product beats. The client’s studio footage formed the base of the edit.

02 / Create the product world

AI-assisted motion plates and product imagery were developed through iterative prompting, then animated and composited into the film.

03 / Finish as one piece

I directed the motion and edit, created animation and transitions, integrated highlights and reflections, balanced the colour, and polished the sound.

The deliverable

A finished promotional film combining live action, product visuals and compositing.

Tools: Adobe After Effects · ChatGPT · Google VEO 3 · Nano Banana

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View project ↗