FITLITE / Meraki Design Studio · Brand & print · 2018
A bold identity. In physical form.
Visiting cards and marketing collateral for a fitness brand, created under Meraki Design Studio.
The brief
The published project brings FITLITE’s visual language into business cards, promotional material and larger brand applications.
Studio credit: Meraki Design Studio. Ketan’s published contribution is visiting-card and marketing-collateral design.
01 / Carry the identity into print
The FITLITE wordmark, fitness-inspired line illustrations and a black-and-red palette connect the visiting cards and collateral.
02 / Build a promotional hierarchy
Headlines, fitness imagery, contact details and the brand mark take different roles across the marketing layouts.
03 / Show the applications
Card and flyer mockups, promotional artwork and a large-format signage mockup show how the designs work across different surfaces.
The deliverable
A collection of visiting-card and marketing-collateral designs, with presentation mockups.
Tools: Adobe Illustrator
Identity & print applications
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