Simplilearn · Campaign design · 2021
Career stories that catch the eye.
Social campaign visuals translating career advice, learning topics and course communication into clear compositions.
The brief
The collection spans career-development content and learning-related communication. Each visual gives the topic an immediate point of entry through type, imagery or illustration.
01 / Lead with the topic
Pay raises, promotions and appraisals are introduced through a short headline and one dominant visual idea.
02 / Vary the treatment
Large numbers, dimensional illustration, photography and graphic shapes give different topics their own treatment while keeping the message central.
03 / Keep the message clear
Across the different visual treatments, the headline, imagery and supporting information establish a consistent reading order.
The deliverable
Social media creatives for career, learning and course-related content.
Tools: Adobe Photoshop · Adobe Illustrator
Selected campaign visuals
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