Berocca Mind · Concept project · AI commercial concept · 2026
A boardroom. An unexpected guru.
A playful AI-generated commercial concept that brings an unexpected tracksuit-wearing guru into a high-pressure corporate boardroom.
Press play to watch with sound. 0:47 · Watch on Behance ↗
The brief
Build a cinematic concept around the contrast between a stressed professional and a calm, colourful visitor. The story moves from the boardroom encounter to product preparation and a branded finish.
Commercial concept for portfolio presentation. No commission or endorsement from Berocca or Bayer is claimed.
01 / Write the story before the shots
ChatGPT supported storyboarding, scene writing and detailed image/video prompts. The professional and the guru give the narrative two contrasting characters.
02 / Generate a consistent film world
Higgsfield Cinema Studio was used for the cinematic shots and character movement. The boardroom setting, wardrobe and product action connect the generated scenes.
03 / Shape the finished commercial
The generated shots were assembled in Adobe After Effects for editing, compositing and pacing, with the Berocca logo and product packaging integrated into the final film.
The deliverable
A finished 47-second AI-generated commercial concept, supported by character and product-development artwork.
Tools: Adobe Photoshop · ChatGPT · Higgsfield Cinema Studio · Adobe After Effects
Characters & the film world
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